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Founded by Patagonia’s Yvon Choinard, 1% For The Planet encourages businesses to pledge a small share of their revenue to environmental causes.
Becoming a member of the program was a no-brainer for us. Since 2019, one percent of Nidecker’s total sales (that means top-line income, not profits) goes straight back into protecting natural resources, expanding a passion for the mountains and fighting climate change. We do this in three ways:
Financial donations
Direct cash support for charities and local ecological associations.
Approved promotional support
We deploy regular marketing campaigns to tell earth-first stories.
Team
initiatives
We allow Nidecker staff and athletes paid time-off to volunteer for vetted environmental projects.
Key Charity Partners
Protect Our Winters
A global organization pushing for political solutions to the climate crisis on behalf of the outdoor community.
Summit Foundation
Based near our home in Switzerland, the Summit Foundation tackles the impact of humans on popular natural spaces.
Zom Connection
This incredible charity spreads the love of winter sports to North Pakistan. We support them with both equipment and financial support.
Rookie Slash
Rookie Slash introduces disadvantaged young people in the Geneva area to action sports, promoting community and life values.
